March 15, 2009 – 11:50 pm
スミス英会話長岡京が書いた記事。日本語はこちらへ
After spending a bit of time and money on the new location, I wanted to make a bit of a splash on the promotional front. I did this by commissioning a new poster, and found two ways to display it.
スミス英会話長岡京が書いた記事。日本語はこちらへ
After 8 years in its old location, a sunny second floor corner apartment 5 minutes’ walk away from the nearby JR station, I finally decided to move the school to a new premises. I had been very happy with the old location, with its convenient access to two stations and the bright, homely atmosphere, so [...]
October 15, 2008 – 6:57 am
“A few months ago, Tim from SSE Nagaoka-kyo was put in touch with me to cover a couple shifts while a part-time teacher was on holiday (this was at the end of Golden Week if I recall correctly).”
A simply sentence and yet it says so much about the advantages of a franchise system. First, [...]
スミス英会話長岡京が書いた記事。日本語はこちらへ
When I first started promoting my school at my two local stations, I began to worry that I’d all flyered out the area and that I’d reached all my potential students already. I needn’t have worried: for one thing my area has a very mobile population with many new residents and office workers moving in [...]
スミス英会話長岡京が書いた記事。日本語はこちらへ
Nearly two months ago I gave myself a flyering S.T.A.G. for the duration of February and March. It certainly wasn’t my favourite time of year to be out promoting スミス英会話 in front of the two stations that sandwich my school – 長岡天神 (Nagaoka Tenjin) or 長岡京 (Nagaokakyo). It was often cold, sometimes snowing [...]
March 16, 2008 – 11:59 pm
スミス英会話長岡京が書いた記事。日本語はこちらへ
One of my favourite things in my classroom is a cork board which hosts dozens of pictures from around the world. I have a passion for photography and travel, and a few years ago I realised that the bare walls of the Nagaokakyo school were the perfect canvas for displaying some of my favourite travel [...]
February 6, 2008 – 7:35 am
スミス英会話長岡京が書いた記事。日本語はこちらへ
I went out to do some flyers the other night, and during the lulls between the express train hordes I got to thinking about what I’ve learned over the years of promoting my school by handing out flyers.
Beyond the common sense questions of where to stand at the exit, how often to vary locations and [...]
October 17, 2007 – 5:25 am
スミス英会話長岡京が書いた記事。日本語はこちらへ
I referred previously to the system working well in my absence, and in the past I had been worried about whether that would be the case. I’ve been running the Smiths school here in Nagaoka for a number of years, and having experienced a few birthing pangs at the beginning, feel entirely justified in treating [...]
October 13, 2007 – 8:28 pm
スミス英会話長岡京が書いた記事。日本語はこちらへ
When I went to France to experience life as a language student, I was hoping to find some insights that might help my own English school here in Nagaoka. In fact it actually confirmed many of the things that I already knew: small classes are good, sentence frames (as can be found in the one [...]
September 4, 2007 – 3:15 pm
スミス英会話長岡京が書いた記事。日本語はこちらへ
Now that I’ve left my English school (Smith’s School of English Nagaoka) running smoothly in the very capable hands of Gen (my profit-share teacher) for the summer, I’ve just started a language course myself and I’m gaining a new perspective on language schools from the other side of the desk. I’m in Montpellier, France, and [...]