Category Archives: Choosing a location

Choosing a location for your business

The poster

スミス英会話長岡京が書いた記事。日本語はこちらへ After spending a bit of time and money on the new location, I wanted to make a bit of a splash on the promotional front. I did this by commissioning a new poster, and found two ways to display it.

The move

スミス英会話長岡京が書いた記事。日本語はこちらへ After 8 years in its old location, a sunny second floor corner apartment 5 minutes’ walk away from the nearby JR station, I finally decided to move the school to a new premises. I had been very happy with the old location, with its convenient access to two stations and the bright, homely atmosphere, [...]

Working Part-Time at SSE Nagaoka-kyo

“A few months ago, Tim from SSE Nagaoka-kyo was put in touch with me to cover a couple shifts while a part-time teacher was on holiday (this was at the end of Golden Week if I recall correctly).” A simply sentence and yet it says so much about the advantages of a franchise system. First, [...]

How to Choose a Location, More Hints

I recently had coffee with fellow franchisee Peter from Yamashina school on the eastern edge of Kyoto. Our school, SSE Ohtsu, is only 1 stop away on the JR Biwako Line on the western edge of Shiga prefecture. So Otsu and Yamashina are neighbours. How does this affect our business? Peter and I compared notes [...]

How to improve your visibility in the community

Our school is located on the top floor of a tall skinny building, thus we dont get a lot of walk in business. We have 2 flags at ground level and our school name is on the building’s signs, but nothing BIG to tell people “Here we are”. So last month we budgeted for a [...]

スミス英会話岡本校の町岡本は生き生きしてる Okamoto Rocks!

I really like Okamoto. There are so many great restaurants near my school where I can meet students for coffee or just have a great lunch or dinner. One such place is La Post. They serve a great lunch for around 1000 Yen. Great salad with proscuitto, pickles and dressing, great pasta and meat dishes [...]

Smith’s Otsu Signage Improvements

Not the most exciting thing, but i noticed some other schools have some great location shots, and as we recently had new signs installed, i thought it would be nice for other schools to see what we look like now. As our school is on the 8th floor (the penthouse as it were), we need [...]

Why Buy a Franchise School?

I was thinking about this question the other day and thought I should put in a few words about it. In today’s business world, most businesses are franchise businesses. So why does a person decide to buy a McDonald’s franchise instead of just opening a “My Burger” shop? Well it is obvious isn’t it? They [...]

Location for Your English School.

We have all read these words in books, magazines and web sites. If you are reading these articles you are most probably thinking to build your own school. You will be excited and ambitious in this enterprise and that is the frame of mind which your start up needs. Put these things together: excitement, ambition and the words Location, Location, Location.

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